Are You KitKatting Me?

I couldn't believe my eyes when I saw this chocolate bar masquerading as a 'breakfast cereal.' I thought I was old enough that nothing could shock me anymore, but I was wrong. This is the pits of depravity - what are we teaching our kids? Do parents really fall for this thinly disguised promotion of junk food for breakfast???

It's blatantly advertising that it's based on a chocolate bar, nothing else. I guess it's no worse than Reese's Puffs for breakfast ...